About

A new kind of Florida insurance agency.

Independent. Florida-licensed. Built around the carrier choice of an agency and the standards of a modern company.

Who we are

American Atlas Insurance Group is an independent insurance agency headquartered in Orlando, Florida, providing auto, home, business, commercial auto, and umbrella coverage to clients across the state.

As an independent agency, we are not tied to a single carrier. We work with a network of top-rated insurers and shop every quote across multiple markets — bringing each client the strongest combination of price, coverage, and claims reputation available.

Our model is simple: licensed Florida advisors, real carrier choice, and clear explanations of what your policy actually does.

Our mission

To modernize how Florida buys insurance — combining the carrier choice of an independent agency with the technology, transparency, and service standards of a modern company.

We believe most policyholders don’t actually know what their insurance covers. We’re built to fix that.

Leadership

JH

Jennifer Ha

Founder & Principal Advisor

Jennifer Ha is the Founder and Principal Advisor of American Atlas Insurance Group. A Florida-licensed insurance professional, Jennifer leads the agency’s carrier strategy, advisor practice, and client experience. She founded American Atlas with the goal of building a Florida-focused insurance brand that treats coverage as a discipline — not a transaction.

FL License # — Pending

What we do

American Atlas writes the following lines of coverage across Florida:

Each line is shopped across our network of top-rated carriers. Each policy is reviewed by a Florida-licensed advisor before it’s bound.

How we’re built

Independent

We’re not captive to any single carrier. Our recommendations reflect what’s best for the client — not what’s easiest to sell.

Florida-focused

Our entire practice is built around Florida-specific risk: hurricane exposure, no-fault auto rules, sinkhole coverage, the Citizens market, and the volatility of Florida’s carrier landscape.

Built to scale

American Atlas is investing in the infrastructure — technology, carrier relationships, advisor talent, and process — to serve clients across Florida at scale, without losing the expertise of an advisor-led practice.

Licensed and accountable

Every American Atlas policy is bound under our Florida agency license, by a Florida-licensed advisor, with full transparency on coverage, terms, and recommendations.

Get Started

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